Poor Canada. They bombed at the 2012 London Olympics. One gold medal and it wasn’t even in a sport. Good thing Canada has an excellent sense of humor because their gold was in a childhood backyard activity. Trampoline.
Well, normally they have a great sense of humor. Apparently not when it comes to underperforming at athletic events on the global stage. As this Toronto Star headline illustrates, “Canada Ties Uganda, Uzbekistan, and Grenada in Gold Medal Count,” they’re beating themselves up over it.
Why do nations place so much importance on the Olympic medal count? It’s as if all of the world’s countries are fourteen year-olds starting high school with shaky self esteem. What will all the others think of me? China apparently feels better about itself because they kicked ass. Did you see the women’s beach volleyball finals? Or the gold medal basketball games? Maybe the U.S. isn’t in decline after all. In contrast, Australians, also serious underachievers, are mired in a post-Olympics depression.
The irony is Canada is excelling in a much more important “competition”, the overall quality of life of its citizens. According the 2011 United Nations Human Development Index, Canada is ranked 6th in the world in “human development” which is based on several quality of life indicators including life expectancy (81.0) and per capita income ($35,166).
First through fifth? Norway (gold), Australia (silver), Netherlands (bronze), United States, and New Zealand.
In what’s turning into a global medal arms race, Canada’s and Australia’s Olympic Committees will spend way more money than normal to turn things around in Rio. Less developed countries too.
Go ahead if it makes you feel better about yourselves, but don’t let it substitute for continuous investment and improvement in the quality of life of all your citizens. Otherwise, you run the risk of winning the battle of short-term national Olympic glory at the long-term expense of improved quality of life.
Oh, and Canada, don’t despair too much. Only eighteen months until the Winter Olympics begin in Sochi, Russia.