Since its founding, Father’s Day has always been the beta holiday—created as an analog to Mother’s Day, and never celebrated with as much fanfare, attention, or money.
From Annie Lowery in Slate.com. In 2011, Lowery reports, consumers planned on spending $106.49 on Father’s Day gifts and $140.73 on Mother’s day gifts.
That’s just wrong. Where’s the rage for parent equity?
Sunday will mark my eighteenth Father’s Day. Eighteen times $35 equals $630.
Dear daughters, a $736 ($106 + $630) gift is all it will take to close the parent gap.