For right wing reactionaries. Read. The. Room.

Chuba Hubbard starts Oklahoma State boycott after Mike Gundy pictured in OAN shirt.

“The nation’s top running back could lead a boycott against his own coach. Chuba Hubbard, Oklahoma State’s Heisman contender, is threatening to sit out of all team activities after seeing a picture posted of head coach Mike Gundy wearing a t-shirt promoting One America News Network, a right-wing station. ‘I will not stand for this’ Hubbard tweeted. ‘This is completely insensitive to everything going on in society, and it’s unacceptable. I will not be doing anything with Oklahoma State until things CHANGE.'”

If you don’t believe there’s structural racism in the (dis)United States, you may want to think through a little more carefully the t-shirts you wear, what you write, what you say, and whom you associate with. More simply, if you want to keep your job, start reading the room. Which has shifted, markedly, in short order.

As conservatives are screaming, of course Gundy has the right to wear whatever t-shirt he wants when he goes fishing.

And Jemele Hill has the right to tweet the truth:

More specifically, his players are free to not follow his leadership. Or transfer. And recruits are free not to choose Oklahoma State.

In the end, out-of-step right wing coaches are free to field less talented teams, and to lose games, then fans, meaning money.

And in the end, university President’s are free to fire them. If the Presidents’ are not fired first for not reading the room themselves.