I was trying to teach through my computer during Apple’s new ipadAir and Series 6 Watch event yesterday morning. But it was easy to catch up afterwards given the media’s affinity for AAPL.

How to explain this? I’m a card carrying Apple fanboi, but I’ve passed on the first five watches. Part of the explanation is the Garmin ones I’ve worn instead are so solid. But Garmin aside, I haven’t switched to the Apple Watch for one primary reason—inadequate battery life. Daily charging one more device? No gracias.

Incredibly, not a single media journalist that I’m aware of, not even John Gruber, said anything about the Six’s battery life. The single thing that matters most. Complete crickets. 

A steady stream of words on the blood oxygen sensor, the brighter display, the new bands, the price, but not a word on the most important feature. That’s a serious tech journalism fail.

Dear Tim Apple, the sand in my hourglass is shrinking. Hurry up already because there’s no guarantee I’ll make it Watch X.