The iWeek Ahead

iMiss the days when everyone in and around Apple was afraid to death of Steve Jobs and what he would do if there was a leak. Far less was known prior to major pressers like this Tuesdays.

Predictions. More incremental improvements to the world’s best smart phone. Larger, sharper, more durable screens; faster processors; more memory, improved battery life. iPhone 6 users will soon be paying for all sorts of things by quickly swiping their phones.

An iWatch that keeps time more accurately than any previous watch ever. All of your social media on your wrist all of the time. Steadily declining marketshare for the top-selling personal fitness and health devices. Wireless charging.

Analysts will complain the products cost too much. On Friday, AAPL shareholders like me will have less money that we do right now.

People will find the money for both products. Fourth quarter 2014 and first quarter 2015 sales will set new records and exceed almost everyone’s expectations. The stock will recover and sometime soon the Good Wife and I will once again start eating at Vic’s on Saturday nights.

I’ll buy everything Tim offers for sale Tuesday. Maybe even for myself. If I go against type and follow through on that this time, my friends, a resilient bunch, will quickly find new things about me to ridicule. Like the humble blog. Their favorite line, which they find endlessly entertaining, “You have a blog?!”

The products will not improve the quality of my life. I will not free up more time or experience more joy. I will not be more insightful. I will not write or teach any better. I will not listen more patiently or find more humor in things. I will not be more kind or generous. I will not display greater appreciation for my health or the natural world.

Take this prediction to the bank. No combination of sleek and shiny iProducts will make me a better person or improve the quality of my iLife. Make like Stuart Smalley and repeat that mantra in the mirror this week and let the iHype pass over you.

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