Hold The Protein Bar

I don’t appreciate this New York Times takedown of protein bars.

The lowlights:

“Manufacturers of these products would have you believe that they can improve your health and your workout. The website for Clif Bar shows people hurling kettlebells or racing through the rain; Gatorade describes its protein bar as ‘scientifically designed for athletes.’ Others seem to brand themselves under the squishy umbrella of wellness. Their marketing features photos and videos of serene women writing in journals, with tips for preventing burnout on the side.

Despite the advertising, though, nutrition experts say that protein bars aren’t all that healthy.

‘You can put ‘keto’ or ‘protein’ on a candy bar and sell it, and people don’t even question it,’ said Janet Chrzan, an adjunct assistant professor of nutritional anthropology at the University of Pennsylvania.”

Can we trust Chrzan, when she’s missing a vowel or two? Prob not, but she’s not the only one with bad news:

“But many protein bars are also full of sugar. A chocolate chip Clif Bar, for example, contains 16 grams of added sugars, more than what’s in a serving of Thin Mints. A Gatorade protein bar in the flavor chocolate chip contains 28 grams of added sugars, twice the amount in a Dunkin’ Donuts chocolate frosted doughnut with sprinkles.

‘By and large, they’re highly processed, high in sugar and salt — kind of a ‘Frankenfood,’’ Dr. Cutting-Jones said. Dr. Rimm agreed: ‘Many protein bars are really just ‘candy bars with a lot more protein,’ he said.”

Has Cutting-Jones ever seen Thin Mints or a frosted doughnut with sprinkles in the back pocket of a cycling jersey after even a few minutes in the saddle.

Sigh. The one thing nutritionists seemingly agree upon is that we should avoid eating any foods that require removing a wrapper. Guess I’ll wait for some team of scientists to figure out how to grow Snickers in the wild.

Postscript: Is it donut or doughnut?

4 thoughts on “Hold The Protein Bar

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