This year, a 30 second Super Bowl commercial cost $7m. How much airtime could you have bought? If you have saved $1m, you could’ve aired your own 4.3 second commercial. What would you have said and how would you have said it?

I would’ve projected the world’s most important url on the screen without any audio . . . pressingpause.com.

Alas, I suspect the network was only selling advertising spots in 30 second increments, so you and I would have had to partner with six other people willing to pitch in $1m. And I don’t know if my friends are rich enough. Because we don’t talk about money.