Mine too.

The Gal Pal and I have migrated south. As a result, we’ve exchanged snow and ice for rain. Last night we dined at a “craft eatery”. What a bullshit phrase! That type of wording thrives on our anemic marketing immune systems. The whole menu was a case study in descriptive gobbledygook. As it turned out, the grub was very ordinary, but the place was packed. As I scanned the packed “craft eatery”, I couldn’t help but wonder if it would’ve been as crowded if it was just a mere “restaurant”.

Then I thought about the steady stream of public figures who market themselves one way in public and act completely different in private. Take NFL quarterback Russell Wilson for example. He’s la ultima “craft eatery” athlete. Among other signs of hypocrisy, he’s a committed Christian who runs an (allegedly) bullshit charitable foundation that mostly pads the employees’ pockets.

We fall for “craft eatery” bullshit all the time without realizing it. Marketing has seeped into our collective subconscious.

Maybe resistance is futile and I should stop complaining and just lean into the incessant upselling of style over substance. That’s probably a saner path forward.

Thus, from this point forward, I cast off my identity as a “blogger”. From now on, please refer to me as a “craft writer” and the humble blog as an “organic platform for advanced cognition”. Thanks in advance for your cooperation.