Steve Jobs

John Gruber of Daring Fireball quotes Steve from his 2005 Stanford commencement address:

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Puts the negative press coverage of the iPhone 4S in perspective. We forget we’ll be dead soon and lose sight on what is truly important and instead focus on the status phones provide, stock prices, and market share.

[Besides the commencement address, fav read from last night—The Steve Jobs I Knew by Walt Mossberg]

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