The Disciplined Pursuit of Less

I wish I had written this insightful post on decluttering not just our closets and garages, but our lives.

Here’s an example of the ideas in action via John Gruber and Kottke:

I like this as a basic theory for understanding Apple’s exceptional success. Steve Jobs was famous for his pride in saying “no”. At All Things D in 2004, asked about an Apple PDA: “I’m as proud of the products that we have not done as I am of the products we have done.” (Other examples here and here.)

Tim Cook, at the 2010 Goldman Sachs technology conference:

We can put all of our products on the table you’re sitting at. Those products together sell $40 billion per year. No other company can make that claim except perhaps an oil company. We are the most focused company that I know of, or have read of, or have any knowledge of.

We say no to good ideas every day; we say no to great ideas; to keep the number of things we focus on small in number.

1 thought on “The Disciplined Pursuit of Less

  1. Here’s an interesting email comment I received. “Enjoyed the Disciplined pursuit of less. Makes sense to transfer the concept of simplicity to life’s events and not just stuff. However, one drawback is that it feels like a person could get a little too focused on “their” plan and forget to listen to the Spirit.” For me, it’s like one’s work space. Different strokes of course for different folks, but personally, I greatly prefer a minimalist, uncluttered office and desk surface (which I achieve maybe a third of the time). I can think better in the open spaces of my desk/office environment. Similarly, for me, I think simplifying my life plan provides more opportunity for the Spirit to move and for that plan to deepen.

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