The Age of Self Promotion

When a person’s image and/or reputation is inflated, sometimes people lament, “Big hat, no cattle.” A lot of people today, like the President of the United States, excel at promoting themselves more than anything else. Thanks to the public’s allegiance to valueless media, we’re making a mockery of merit.

A case study. My July morning routine entails working out, eating breakfast, making a green tea latte, and then settling in to the day’s Tour de France stage which I spend about thirty minutes fast forwarding through.

This year there are three cyclists from the U.S. in le Tour, meaning about 1.5% of the total peloton. One of the U.S. riders is barely surviving the mountain climbs, just making the maximum time cuts. But because we’re living in the Age of Self Promotion, that same rider is starring on the U.S. television coverage, dropping daily broh-heavy “behind the scenes” video segments that add nothing to the event. He seems likable enough because of a goofy personality. And maybe the fact that both of his parents were professional cyclists and he’s bounced back from a horrific accident a few years ago contribute to some of his faux-fame as well.

But even accounting for those extenuating circumstances, the fact that he’s in damn near last place would only matter if we were in an Age of Meritocracy, but we’re not. Increasingly, we’re surrounded by people with really, really big hats. Which makes it tough to see the front of the race.

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