I’m a liberal so I can say that. Or maybe my extreme privilege disqualifies me from pontificating in that manner. Here goes anyways.

Among other recent devastating losses for liberals, the Supreme Court undid Roe, race cannot be factored into college admission decision-making anymore, Biden lost the loan forgiveness fight (for now), and businesses can discriminate against LGBTQ people.

Liberal discontent with the Supreme Court’s recent decisions and disillusionment with the conservative majority makes perfect sense especially given all their right wing nutter billionaire friends. And of course, the 2016 McConnell-Garland bullshit still lingers.

But come on. We’re still a democracy, meaning executive, legislative, and judicial power constantly shifts. The only constant is change, well as much change as two parties can muster. Sometimes majorities vote Republicans into office.* Fairly and squarely. Sometimes Republican Presidents pick conservative Supreme Court justices. Sometimes enough to create conservative majorities on the Court. Sometimes liberals lose.

What to do? Or more specifically, how to deal with it?

For example, what’s the left to do with a Court that says a web designer can refuse to make wedding websites for gay couples?** There are several problems with this decision, the most obvious being that it’s the first time the Court has made it okay to discriminate against a protected group. The primary concern is of course for LGBTQ Americans, but the less obvious concern is for the possible rollback of protections for other groups based upon race, national origin, or religion. The Court has cracked open the public discrimination door that was famously shut in 1955.

The lashing out is understandable, but what does it accomplish in the medium-long term? How do LGBTQ people and their millions of allies win the “hearts and minds” battle for equal dignity so that any business that discriminates against them has no chance to survive in our free market economy. I’m not gay, but if you won’t do business with LGBTQ people, I won’t do business with you. Times one hundred million. Or two hundred million. Or three.

It’s just like all the businesses over the last 30 years who got religion about the environment. The vast majority of corporations didn’t do it out of the goodness of the heart, they only went green because it was in their self interest. Consumers and shareholders demanded it.

Could a web design business exploit a niche as the “go to” place for soon-to-be married, anti-gay straight people looking to create gay-free wedding websites. Theoretically yes, but most people in the (dis)United States of America would join with me in not doing business with any entity that denied LGTBQ people equal dignity. How do we turn “most” into the vast majority?

By pivoting from complaining incessantly about a huge step backward in the arc of the moral universe bending towards justice and collectively acting in ways that make explicitly discriminatory businesses completely unviable. By voting, everyday, with our rainbow colored pocketbooks.

*cue the anti-Electoral College activists

**adding to the frustration, the case is based on a made-up hypothetical