The best and most famous women’s college basketball player of all-time is now a rookie in the Women’s National Basketball Association. Caitlin Clark, with Steph Curry-like range, set numerous records on the court and now she’s setting them off the court with multimillion dollar endorsements. And bringing unprecedented attention to women’s college and professional basketball. I can’t think of any female athlete who has captured as much of the public’s attention as Clark.

You would think WNBA players would appreciate the eyeballs and money Clark is injecting into the until now low-profile league. Like PGA players who make four times as much as they would without Tiger Woods. That’s the way to think of Clark, as the WNBA’s Tiger Woods. Tangent—her golf swing is pretty good too.

But if you thought that about WNBA players, you would be wrong. Saturday, while standing under the basket, Clark got a forearm shiver from a Chicago Sky player when she wasn’t even looking. And one of the Chicago Sky’s teammates celebrated the hit, embracing her knucklehead teammate as she returned to the bench. More importantly, those two players appear to represent lots of WNBA peeps that resent Clark’s popularity and bulging bank account.

The predominant attitude seems to be “Who the hell do you think you are?” Not, “Welcome to the league, let’s ball, and let’s (finally) make bank.” Is there something about the way Clark conducts herself that explains the antipathy? Fo sho a large part of her success has to be self-confidence which at times crosses over into cockiness. Or what the kids call “swag”. But only on the court. One wonders, does heat-of-the-moment in-game swagger justify blind forearm shivers away from the ball? Hell nah, breh.

The coverage of the hard foul away from the ball has focused almost exclusively on where were Clark’s teammates? More to the point, who is the Indiana Fever’s enforcer? So here we are with people who’d be loathe to tell their school-aged children to “hit back” screaming at their televisions for “an enforcer”.

I suspect two things are at work. I wouldn’t be surprised if that “Who the hell do you think you are” sentiment is at work in her own teammates even as they fly on Clark-inspired charter flights for the first time in league history. Way too much fame and money too early on.

Race has to play a part too. Rightly or wrongly, the Chicago Sky player and Clark’s own teammates probably think a large part of her notoriety is a result of her Iowa whiteness.

Because WNBA players have long sought a white Boomer’s advice, I’m going to give it to them. Take a cue from the Professional Golf Association at the dawn of the Tiger Woods era. It’s in your enlightened self-interest to embrace Clark in total, the long-distance bombs, the television commercials, the in-game swag, the Midwest farm girl persona.

This is a generational opportunity to double or triple your salaries. And to avoid having to play in Russia during the off-season. And to avoid flying commercial with the rest of us plebs. And in case you hadn’t noticed, your time as a professional athlete is limited.