The U.S. Women’s National Soccer Team is threatening not to play until they get paid the same as male National Team members.
Admirable, but the challenge is building a men’s-like revenue stream for salaries, meaning attracting the same quality and quantity of corporate sponsors. The men’s team gets paid more not because of some vast misogynist conspiracy, but because they have a lot more eyeballs on them both in person and on television.
Why do more people prefer to watch men play soccer than women? I don’t know. Women’s tennis is an interesting comparison. They’ve succeeded in creating similar prize money at least at Wimbledon and the other majors. A lot of people enjoy the women’s finesse and power game more than the men’s power game, probably because their rallies are longer and thus more interesting. In this ardent heterosexual’s opinion, women’s tennis is hella sensuous too (tmi?). Maybe women feel the same way about men’s soccer?
Yesterday, the Ladies Professional Golf Association held it’s first major in Palm Desert, CA. The winner, the best female player in the world, 18 year old Lydia Ko from New Zealand, earned $390k for her one stroke victory on a course I once hacked my way around with the best father-in-law one could ever have. On the men’s side, “journeyman” Jim Herman won the run-of-the-mill Houston Open for a cool $1,224,000. Ko pocketed less than thirty three cents on the PGA dollar.
Again, way more people prefer watching men’s professional golf than women’s, creating vastly different revenue streams. Why, I’m not sure. It’s okay that I don’t know, but for the women professional athletes who are agitating for equal pay, they better figure it out if they want to succeed in closing the gap.