When Will It Ever End?

How does one humble blog so damn long? Is it the endurance athlete in me? Or the fame or fortune? Something all together different?

Before I tell you, a peek behind the curtains. I get inquires from East Indians with fake American names all the time, promising blogging glory though improved SEO, search engine optimization. Persistent buggers. I always say “no thank you” since I have no interest in monetizing this collection of knuckleheaded ideas. I have made zero effort to improve the site with an eye towards a larger readership. Which prob explains why I only get 100-200 site visits a day, except for the day I posted a picture of a bikini clad woman snowboarding. That day, my running posse probably accounted for 100-200 themselves.

Still, as I have written in the past, one of the coolest things about my small readership is the surprisingly high number of international readers, usually about 25% of the total. Por exemplar, for reasons I cannot explain, I’ve been blowing up in Singapore lately. I see you Singapore! Thank you!

But the best explanation for my literary longevity is that inevitably, whenever my enthusiasm wanes, someone says to me that they’ve appreciated something I’ve written. Almost always, someone who I had no idea was a reader.

Yesterday afternoon, capitalizing on beautiful weather, I walked to a meeting with a Certified Financial Planner whose office is by the Farmer’s Market. And then, on the way back, near Bayview Thriftway, a kitted up Roger materialized at the end of a ride. Roger lives in West Olympia so he was headed up the bridges and right by the Crib.

When he saw me, he pulled over to the curb and took his ear buds out. After our heartfelt bro handshake, he apologized for not having reached out during Lynn’s illness or since her passing. I told him not to worry about it, that that was okay. Would not have expected him too. He didn’t know Lynn and we hadn’t ridden together for sometime.

But, he said, with genuine emotion rare for the male species, he’d been reading the blog, “Even though it was really hard to at times.” Then he expressed the same appreciation that so many have, for me sharing our experience caring for Lynn in her final years, months, and days, as openly and honestly as possible.

And here’s the thing. Just maybe, absent my responsibilities for Lynn, absent professional responsibilities, absent any reason not to prioritize friendships, I’m learning to be present. Because I didn’t want to be anywhere else doing anything else. Buddhist-like contentment. My only time-related thought was how long Roger wanted to sit leaning on the curb clipped into one pedal.

After Roger shared a little bit about his own recent health struggles and Capital Forest mountain bike riding, he headed up and to the west, looking like a young Alberto Contador.

And I thought maybe this matters. And just maybe, I’ll continue.

Postscript. Another thing I don’t think I’ve ever done in lo’ these many years is ask readers for anything. Since streaks are made to be broken, let’s break that streak here and now. Be a Roger. Occasionally at least, when you read someone who moves you, let them know. It doesn’t necessarily have to be IRL as the kids say. Almost every online pub provides ways to leave comments. Resolve to leave a comment on occasion. It’s not hard. Not just here, but anywhere writers are trying to foster community. You may think your words of affirmation don’t amount to much, but au contraire.

Postscript 2. A more specific ask. Lately, I’ve been contemplating the advantages/disadvantages of this format versus starting a Substack. If you have an informed opinion, I’d be interested in hearing it. Thanks.

Postscript 3. Sometimes I amaze myself. Like when I spell “au contraire” correctly the first time. :)

Postscript 4. Today, Hong Kong SAR China is in the lead. East Asia/South East Asia battle royale!

Actors And Writers Are Up Against It

In the entertainment labor battle that’s just getting going, the Screen Actor Guild members and Hollywood writers are severe underdogs. They’re up against it. “It’ being a combination of C-Suite greed; artificial intelligence-based content; too many streaming services chasing a fixed number of people with finite disposable income; a decline in digital advertising dollars; and Peter Santenello.

I didn’t know Santenello until yesterday, when a YouTube algorithm correctly guessed I’d like his stuff. Long story short, he’s a do-it-yourself filmmaker. Tonight, after my dinner date with the GalPal, I’ll watch the bulk of this film I started last night.

It’s very good in a substantive, folksy, documentary kind of way. Not slick or sensational, in this case, an up close look at some of the poorest counties in the country. Lots of other people agree apparently. The film sits at 10 million views in 7 days.

There are Santellos everywhere you look on YouTube and TikTok and other similarly ungated, entirely democratic/meritocratic outlets.

There’s a parallel development in journalism of course, where thousands of substacks are blooming. And just as with visual media, a portion are truly outstanding.

The Santellos of the new digital landscape are saying, “We don’t need television or movie studios or newspaper companies to take our content directly to people, all we need are our cameras, laptops, editing software and open access formats.”

Santello and other insightful, creative, hardworking entrepreneurs like him have breeched Hollywood’s moat. They have no intention of sharing profits or creative control with middlemen in hierarchical organizations.

This grassroots content is as predictably constant as the waves rolling in on Santa Monica beach, down Sunset Boulevard from Hollywood. It will be very difficult for SAG members and Hollywood writers to win much at negotiations from such vulnerable gatekeepers of the past.

Right now the two sides are not talking. Some expect the strike to go into 2024.

I’ll be splitting the difference, watching Santello’s stuff while rooting for the underdogs to defy the odds and somehow pull off the upset by improving their compensation.

What’s Next?

The humble blog, at nine years old, is a true outlier. Most bloggers sprint from the gun only to hit the wall quite quickly and bag their plans of blogosphere glory altogether.

So, props to me for the longevity. Correction, props to you for inspiring me to keep on keepin’ on. Whether you “like” a post, leave a comment, tell me about a post that made you think, or just keep silently returning, it’s all motivating.

I get inquiries from tech firms all the time that say they could help me grow the humble blog through their search engine optimization (SEO) expertise. I haven’t hired any of them because I’m an outlier in another way, I’ve never cared about monetizing the blog. Even to the point where I actually pay for it to remain ad free.

Being content with a small, internationally inclined readership doesn’t mean I don’t think about mixing things up on occasion. I suppose, that could mean enlisting the services of an SEO team, although I have no idea how to evaluate their relative merits. It could mean changing formats too. I could vlog (video blog); however, many people say I have the perfect face for radio, which brings us to the coolest kid on the “personal journalism/communication” block—podcasting.

When I think about podcasting, which I really learned to appreciate in 2020, I assume we’re just approaching or just past “Peak Podcasting”. There’s no danger in it fading away, but there’s definitely going to be a shakeout with 15% of the best ones getting 85% of the audience. And I have no illusions about what it would take to be in that 15%, largely a dedicated team outworking the 85%.

I suppose though, I could have a humble podcast, since I wouldn’t be depending upon it to feed my family. 

I’ve been contemplating what’s next when it comes to personal journalism/communication. Many would say the future is Substack. Substack is definitely a part of what’s next, but I anticipate some unknown format evolving to compliment subscription-based blogging, vlogging, and podcasting.

In the last twenty years, a significant swath of phone-less Sub-Saharan Africans skipped landline telephones in favor of inexpensive, cellular ones. Similarly, I could leapfrog podcasting and make a real go of the next format if I had a better, more concrete feel, for the future.

Is your crystal ball any clearer than mine? What do you think is around the corner? Five years from now, how might you “consume” news, hear stories about other people and places, and educate yourself about things you care about?

What is lurking on the personal journalism/communication horizon? Put differently, what should PressingPause become?