Two weeks ago Megan McArdle reviewed a few books on consumption. Early in the review she reveals she recently bought a $1,500 food processor. Who knew one could drop 1.5 large on a food processor?
The Saturday morning after Black Friday my betrothed filled me in on the L.A. shopper who pepper-sprayed several other X-box shopper-competitors before fleeing the scene. The good news is I don’t think anyone was trampled to death in Toys R’ Us this year. On Black Friday I subscribed to consumerreports.org in the a.m. and then spent a chunk of the p.m. shopping for new kitchen appliances at home in my pepper spray-free environment.
I spent part of Thanksgiving Day shopping too. Well, kind of. While watching Ndamukong Suh stomp on a Packer o-lineman, I blew through 90% of the 90 lbs. of newspaper ad inserts. Took everything the labradude had to drag that bad boy to the front door. Who knew Wal-Mart sells decent looking jeans for $10? And a decent Timex Ironman-brand watch for $10? Maybe they won’t stop stomping their suppliers until they can sell everything for $10 or less.
Remember the crazy shopping spree marketing prizes in the 70’s or 80’s? Some lucky winner would get an hour in a grocery store and they’d sprint up and down the aisle frantically loading a few baskets with a little of everything? And we’d watch imagining how much faster we’d go or how we’d be more strategic and target the most expensive goods that take up the least space.
What if Black Friday was “National Reduce Inventory” day and everything was free? Nothing sold out, no servers crashed, perfect availability. What would you have brought home? What about those you live with? Where/how would you have stored everything? How would those new possessions have changed your life? Would you be much happier?
At minimum, I would have ordered a few new kitchen appliances and brought home some of Costco’s most expensive vino, a new bicycle computer, and a McArdle food processor in a new Seal Gray 2012 Porsche 911. Initially at least, I would have been much happier. Among other ripple effects though, I’d have to work more hours to pay for more expensive car insurance and maintenance costs and over the course of a few weeks, months, and years, I probably wouldn’t be any happier at all.
I don’t assume what’s true for me is true for you, but I’m learning the things that make me happiest—friendship, good health, film, literature, exercising in natural settings, writing this blog, helping others—can’t be purchased in a store or ordered on-line. I could spend tons of time and energy shopping in stores and on-line at this time of year, brag about my good bargains, but not improve the quality of my life.
If there’s ever a time of the year for reflecting on this dynamic it’s now. The thrill of even great purchases quickly fades so invest time and energy in the people and things that bring lasting joy.
Related Graham Hill TED Talk titled “Less Stuff, More Happiness”.