I regularly listen to both of Kara Swisher’s podcasts, her own, and hers with Scott Galloway. As a result, I’m an expert on all things KSwish.

She’s a fascinating case study in gender because she prides herself in being atypically female. Her extreme self-confidence often tips over into bragging about herself. She makes no apologies for being the self proclaimed “best tech journalist” currently working. When you look up “swagger” in the dictionary. . .

She is good at what she does and she has accomplished a lot. At present, she’s on a nationwide book tour for her new book, Burn Book: A Tech Love Story, which is selling well. Among other things, people like that she’s so opinionated.

Normally, I think of her braggadocio as a harmless personality quirk, but her promoting of her book tour is proving way, way too much. The to-this-point undefeated male ego has finally met its match. Name an especially egregious male whose ego runs amok. KSwish would give that dude a run for his money.

Case in point. She recently bragged about doing the best job of anyone reporting on what really happened with Sam Altman’s firing and rehiring at OpenAI. She said something to the effect of, “It was cool to see I still got it. And that I can still be the best beat reporter going.” Swisher isn’t a reporter anymore because her ever expanding ego makes it impossible to defer to interview subjects. She has to be the story. End of story.

Maybe a women with an unbridled ego is alright, fuck the patriarchy and all, but I’m repelled by egomaniacs of either gender. I’m at an “advanced” stage of my life where I’m drawn to people who sublimate their ego in the service of others. Especially when that service takes the form of disciplined listening. Of choosing not to speak. Of looking, and listening, and learning.

That said, I am down with KSwish-like ambition. And even her admittedly excessive work ethic and intense focus on professional status. With the critical caveat that we keep Qoheleth’s Old Testament Ecclesiastes insight front and center—that’s there’s a season for everything. Including ambition, professional status, and ego.

In your 20s, 30s, and 40s, go crazy. Be ambitious. Work hard. Achieve things. Line your pockets. Increase your status.

But KSwish, like your Humble Blogger, was born in 1962. And listening to her promote herself over and over makes me wonder, when should one stop giving a shit? When is the time to cull our professional “to do” lists and create space for others?

Of course it’s a personal decision. KSwish would vehemently reject my suggestion that we think about our professional identities in terms of life chapters. She would profanely brush off my suggestion that we defer to our younger colleagues on their way up.

And that’s her prerogative.

I’m repelled by KSwish’s self promoting, look-at-me, in-your-face ego. But, but being the expert I am, I can say this with total confidence. She doesn’t give a shit about what I think about her. Which is her most appealing trait.