Verily I Say To You, The Son Can Do Nothing Himself, Absent Branding

Two more church council meetings, but who’s counting. I think I have made positive contributions, but that’s for others to determine.

At last week’s meeting the pastors asked us to think about and be ready to discuss at the next meeting a handout entitled, “Four aspects of public faith essential to creating an Evangelism culture.”

I’m having a hard time getting past aspect one.

Branding

  • If you don’t brand your church, someone will do it for you.”
  • What’s your congregation’s central story?
  • Who is your neighbor? Do you have a sense of who your neighborhood and community? (sic)
  • Do you have a logo that is used numerous times and places so that when people see it they immediately think of you? Are you guiding principles (values) known and claimed? (sic)
  • Are worship time(s) and location on the main page of your ministry’s website?

I could nitpick the individual bullet points, like the first, which leaves you guessing who is actually speaking. Probably a church growth consultant with a joint Masters of Divinity/Masters of Business Administration degree. Or the third and fourth which read like one of my first year students’ drafts. But what would nitpicking accomplish?

The woefully faulty assumption seems to be that what’s needed to halt declining church attendance is employing logos more like successful businesses. If we just use our logo more effectively, this whole thing will turn around. LOL. SMH.

That thinking seriously depresses me. I seek as non-business a spiritual experience as possible.

I suspect the declining number of people who prioritize attending church on Sunday mornings don’t give a shit about their churchs’ logos. Nor do they want to be talked at as much as they want to connect with someone else, even one person.

People are alienated from one another. And lonely. Improved branding won’t change those realities. At all.

But I could be wrong, I don’t have a Masters of Divinity or a Masters of Business Administration.

*also hurting my cred, sometimes I skip church when there’s a major golf championship on television