Vision Pro. John Gruber, of Daring Fireball, is the rare “Elements of Style” writer who says things simply and succinctly. Vision Pro’s importance is evident in what may be his longest post ever.
Quite literally, for AAPL investors, here’s the money paragraph.
“But I can recommend buying Vision Pro solely for use as a personal theater. I paid $5,000 for my 77-inch LG OLED TV a few years ago. Vision Pro offers a far more compelling experience (including far more compelling spatial surround sound). You’d look at my TV set and almost certainly agree that it’s a nice big TV. But watching movies in the Disney+ and TV apps will make you go “Wow!” These are experiences I never imagined I’d be able to have in my own home (or, say, while flying across the country in an airplane).”
Fast forwarding to Gruber’s final paragraphs:
“Spatial computing in VisionOS is the real deal. It’s a legit productivity computing platform right now, and it’s only going to get better. It sounds like hype, but I truly believe this is a landmark breakthrough like the 1984 Macintosh and the 2007 iPhone.
But if you were to try just one thing using Vision Pro — just one thing — it has to be watching a movie in the TV app, in theater mode. Try that, and no matter how skeptical you were beforehand about the Vision Pro’s price tag, your hand will start inching toward your wallet.”
If you know Gruber’s work, you know it’s not hype. However, the question Gruber and his fellow tech analysts never seem to get around to is whether it will improve our quality of life. Based on Gruber’s review, maybe it will if what’s keeping you from living a more fulfilling life is the unsatisfying quality of your home television and movie watching experience.
Pressing Pause 