Apple Is Selling Fear

So says Michael Gartenberg.

After outlining Apple’s new safety-oriented product enhancements, Gartenberg concludes:

“The implied message is: ‘If you want to live, buy our stuff.’ Apple now sells devices the way First Alert sells smoke detectors. 

Sadly, he’s absolutely right. 

A prediction. Apple’s new “life-saving” product enhancements will lead to increased rates of anxiety and related mental health issues. 

Apple is a company that prides itself on being socially conscious, better than the rest.

How disappointing.