‘New York City is done!’

‘Office work is done!’

‘Higher education as we know it is done!’

‘Long distance travel is done!’

Why are so many highly educated people making such dumb, over-the-top predictions? Besides the fact that education and wisdom have never been closely correlated, it’s because the prognosticators are desperate to be heard above the din of the social media cacophony. PLEASE listen to my podcast. PLEASE read my twitter feed, ‘insta’, blog, book.

Scott Galloway is Exhibit A of this modern tendency towards hyperbole. Subtly, nuance, and ambiguity—the stuff of complexity—is passe, and we have the scramble to be relevant on social media to thank for that.

Lo and behold, New York City real estate values are on the rise again. Executives are desperate to have employees return to offices, college life looks and feels very familiar, and have you been in an airport lately? A bit more hybrid learning, telemedicine, and remote work aside; most ‘rona-inspired changes in behavior are proving relatively superficial despite the pandemic’s legs.

I would like you to prove me wrong on this, but neither do I expect many of the heartfelt proclamations of personal transformation to stick. Maybe a vicious virus can inspire a personal ‘reset’ of sorts in the short-term. Maybe people will simplify their lives; strike a healthier work-life balance; and commit more deeply to their family, friends, and neighbors. But as soon as the virus begins to fade, watch for long established habits to return. Human nature endures.

Ultimately though, when it comes to brash, facile predictions, maybe resistance is futile, in which case I predict the UCLA Bruin football team will win the Pac-12*.

*The last time that happened, Blockbuster Video was killin’ it.